Product · Strategy · Chief of Staff · FemTech & SexTech

KALA

We help FemTech and SexTech startups and investors build smarter, by bringing real founder experience to every project.

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Services

What we do

01
Product Management Consulting
Roadmap to reality. We own strategy, prioritisation, user research, and delivery, bringing founder-level accountability to your product, not just a slide deck of recommendations.
02
Fractional Chief of Staff
The strategic right hand you need but can't yet hire full-time. We keep the business moving so you can stay focused on what only you can do.
03
FemTech & SexTech Advisory
Years of operating in these spaces, not observing them. We bring genuine sector depth to market research, investment analysis, and commercial strategy for founders and VCs alike.
04
User Research & Customer Discovery
We've spoken to over 400 users on sensitive, nuanced topics. Getting to the real insight, not just the polite answer, is something we've spent years learning how to do well.
05
Content & Thought Leadership
Helping founders and VCs build real credibility in FemTech and SexTech, from market reports to editorial strategy and written pieces that open doors.
06
Data & Analytics
Looker dashboards, KPI frameworks, analytics strategy, and extensive PostHog experience. We turn numbers into narrative that helps your team make better decisions.
Ideal Clients

Who we work
with

Early-stage founders
Navigating 0-to-1, pre-seed to seed, needing a clear head, a sharp product strategy, and someone who's been through it before.
Growth-stage startups
You have traction. Now you need the right processes, the right team structure, and someone to keep the strategic picture clear as you scale.
FemTech & HealthTech investors
The opportunity in women's health and SexTech is significant and still largely untapped. We help investors understand it with depth and without the hype.
Tabu Ventures Within Eve Elsie Fill 1
Work & thinking
Want to see the work
behind the results?

We share our full deck and case studies with founders and investors on request.

Request our full deck and case studies
Ella Peters, Founder of KALA
Ella Peters Founder, KALA
About

From founder to fractional
- expertise
you can use.

KALA is a consultancy founded by Ella Peters. After years building and scaling products in FemTech and SexTech, Ella now works with the founders and investors doing the same. The work is practical, specific, and grounded in what it actually takes.

Ella works with founders and investors in FemTech, SexTech, and HealthTech. Spaces that are underestimated, underserved, and long overdue for serious attention.

Based in London. Available globally.

Get in touch

Taboo topics.
Serious
business.

If you're building something in FemTech or SexTech, preparing to raise, or navigating a product or strategic challenge, we'd love to hear about it.

Email
ella@kalagroup.co.uk
LinkedIn
linkedin.com/in/ella-peters
Based in
London, UK — available globally