Product · Strategy · Chief of Staff · FemTech & SexTech

KALA

Most consultants study your industry from the outside. We've built in it.

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Services

How we help

01
Product Management Consulting
Roadmap to reality. We own strategy, prioritisation, user research, and delivery, bringing founder-level accountability to your product, not just a slide deck of recommendations.
02
Fractional Chief of Staff
The strategic right hand you need but can't yet hire full-time. We keep the business moving so you can stay focused on what only you can do.
03
FemTech & SexTech Advisory
Years of operating in these spaces, not observing them. We bring genuine sector depth to market research, investment analysis, and commercial strategy for founders and VCs alike.
04
User Research & Customer Discovery
We've spoken to over 400 users on sensitive, nuanced topics. Getting to the real insight, not just the polite answer, is something we've spent years learning how to do well.
05
Content & Thought Leadership
Helping founders and VCs build real credibility in FemTech and SexTech, from market reports to editorial strategy and written pieces that open doors.
06
Data & Analytics
Looker dashboards, KPI frameworks, analytics strategy, and extensive PostHog experience. We turn numbers into narrative that helps your team make better decisions.
Ideal Clients

Who we work
with

Early-stage founders
Navigating 0-to-1, pre-seed to seed, needing a clear head, a sharp product strategy, and someone who's been through it before.
Growth-stage startups
You have traction. Now you need the right processes, the right team structure, and someone to keep the strategic picture clear as you scale.
FemTech & HealthTech investors
The opportunity in women's health and SexTech is significant and still largely untapped. We help investors understand it with depth and without the hype.
Tabu Ventures Within Eve Elsie Fill 1 DEPT®
Work & thinking
The work speaks
for itself.

We don't publish case studies publicly — but we share everything with the right people. If you're building in this space, you're probably one of them.

Request our full deck and case studies
Ella Peters, Founder of KALA
Ella Peters Founder, KALA
About

We know what keeps
founders up at night.
Because we've been there.

KALA was built on one idea: that the best advice comes from people who've actually done the work. Ella Peters spent years building products in FemTech and SexTech before anyone called it an industry. Now she brings that experience to the founders and investors shaping it.

These are spaces that get dismissed, misunderstood, and underfunded — which means the founders who get it right have a massive opportunity. We help them get it right.

Based in London. Available globally.

Get in touch

Let's talk about
the things
others won't.

Whether you're pre-seed or scaling, raising or rebuilding — if you're serious about FemTech or SexTech, we want to hear from you.

Email
[email protected]
LinkedIn
linkedin.com/in/ella-peters
Based in
London, UK — available globally